Do you know who your readers are? How about where they hang out? Do you know why they like your writing? If you were to Google your name and book title would the show up on page 1? Do you know your discoverability factor?
If the answer to any of these questions is “No.” then chances are you don’t have a tribe of followers. If you don’t have any followers it’s HIGHLY unlikely you will ever land a publishing deal or make any money with your book.
So, How Do You Increase Your Discoverability Factor?
With the coming of the digital age and online and digital publishing there are now thousands more authors out there than just a decade ago. Being found amongst them is our newest challenge. I truly believe that having more choices is a good thing. However, with the increase in authors comes an almost exponential increase in the amount of work you have to do to get people to discover your work.
Amazon, Google, and Apple control discoverability. As authors, you need to makes sure you are maximizing your exposure on these platforms.
Here are for things that will help you get your work noticed:
Choose Your Categories Wisely
Amazon’s Digital Text Platform Kindle books to 2 categories. Carefully choosing your book’s categories is a vital marketing strategy overlooked by many authors. Why is it so important? Because choosing wisely can make your book a best seller.
Are You Using Amazon Author’s Central features?
If you are selling a book or eBook through Amazon, you should absolutely be taking advantage of Author Central on Amazon. It’s not all that much work at all, and once it is up and running (i.e. you have filled out your basic info, added a photo, imported your blog) you will rarely have to touch it again.
Create an app version of your book?
If you have a good idea and a book that can go far, then an App might be the next logical step. Use your imagination!
Be sure you tag and ask others to tag your books.
Everything is hashtags now. Even #hashtag has been hash tagged! The thing is that on just about every social media network there is hashtags are the way people find the things they like. If you want more people to find you then be sure you tag it.
While Amazon, Google and Apple may be the “Kings” of discoverability that doesn’t mean you abdicate your own role in this. You need to establish a DIRECT connection to your readers. The more parts you have under your control the less dependent you’ll be on others.
This means you build a blog/website (your castle in your own little Kingdom) and drive traffic to this exclusive space with your social networking.
I’d love to hear your thoughts. You can leave leave a comment here…