Since the inception of the internet our world entered an entirely new age – the information age. Over the past several decades the internet has grown from a military/university database (The Arpanet) into a global data transfer/storage and communications network which every continent has access to. You literally have the entire sum of human knowledge at your fingertips. For authors, this has lead to something I like to call the authorpreneur.
The Rise of the Authorpreneur
The emergence of digital publishing and online publishers such as Amazon and Kobo has opened a whole new realm to authors who were once relegated to obscurity. Now anyone can publish a book in both print and a digital version and have it placed on a platform where literally billions of people shop every day. Because of this some of the most successful authors today are self-published.
Up and coming authors need to realize that to be a successful author means that the author is profitable; making money for the publisher as well as themselves. They need to see themselves as “business owners” and recognize that writing is only the first of many steps. If you want to make a living as an author, you need to think beyond writing and books. Consider yourself both an author and an entrepreneur—an authorpreneur.
Entrepreneurship as an Author
Nowhere is this more important than in the world of Self-Publishing. Self-published authors must raise the bar when it comes to treating their works as a business. They do not have the support of a massive publishing house with unlimited resources and contacts. The self-published author must truly become a top notch business man as well as a stellar author in order to achieve success.
Publishing is a business, plain and simple. If you choose to self-publish, you create a start-up publishing company. If you traditionally publish, you ask a publisher to become your venture-capital partner.
What’s an author to do?
You don’t have to starve. Instead of only living off income from your book sales, leverage your content into cash. Monetize your books with products and services. Become an authorpreneur, and build a business around your book!
The range of potential products you can create is almost endless these days:
- Video courses
- Teleseminars and webinars
- Live and home-study courses
- Live and virtual events
- Membership sites
- You can offer affiliate products if you prefer. Whatever products you sell to your readers—in addition to your books—become your additional sources of revenue. And they allow you to serve your readers in a new, possibly more personal, manner.
I’d love to hear your thoughts. You can leave leave a comment here…