Amazon Author Central allows authors to create a dedicated page with links to your books, blog posts, a bio, and other information that will help readers find your work.
Writing your Amazon Author Central bio:
Remember to keep it personable. Write in the first person to sound more casual and the third person to create a more professional bio that readers can excerpt when they’re posting reviews of your books.
Your bio should include the titles of your books, where you live, and an interesting fact or two about you. This is NOT the place to include reviews of your books! If you’re a bestselling author, include that, as in, “Joe Smith is the author of the USA Today bestseller Down the Mountain in 30 Days.” The author bio is a place to state facts, not unsubstantiated praise. DO NOT praise your own work in your bio! It will make you sound unprofessional.
Attaching Your Blog to Amazon Author Central:
You can attach an RSS feed to your author central page, which will allow your readers to see everything you post to your blog. If you only post about books and writing, that’s fine. However, if you have a more general blog or if your blog posts tend to be political or overly personal, I’d recommend adding posts one at a time to your author central blog.
Amazon Author Central International
Amazon sells books all over the world. While setting up your author page on Amazon.com is the most important (because that’s where you’re most likely to sell the bulk of your books), you shouldn’t overlook your author pages elsewhere.
English is the most common second language in the world. Even if English isn’t the primary language of Germany or India or China, many people living in those countries still speak it, read it, or are trying to learn it. Creating an author page on international sites gives us a leg up over authors who only bother to update their Amazon.com page.
You’ll want to add the same information as you did for your Amazon.com author page.
How Do I Find International Amazon Author Central Sites?
Currently, there’s no centralized list of Amazon Author Central sites, so the first thing we need to do is explore a little. Searching for sites is a two-step process.
Google the Amazon site for the particular country you’re interested in. For example, I might type “Amazon France” into my search bar.
This lets you know if Amazon has a site in that country but what you’re really looking for here is the little country code that comes after www.amazon in the search results. For France, it’s “fr”.
The URL for all Author Central sites begins like this… https://authorcentral.amazon. So once you have the country code, you add it like this…
And that’s where you’ll sign in to create your author page.
Not all countries currently have Author Central, but more and more are appearing all the time. If you can’t find an Author Central site for a specific country (I’m looking at you Canada), just wait. It will probably appear in the not-too-distant future.
Here are a few sites to get you started:
How Do I Read International Amazon Author Central Sites?
Remember how we talked about these sites being targeted at non-English speakers? That creates a snag for those of us who don’t speak multiple languages.
Thankfully, technology gives us two ways around it:
- Keep your Amazon.com Author Central page open so you can compare. For the most part, the sites are all the same structurally, so you’ll know what it’s asking for even if you can’t read all the words.
- Use Google Translate or download Google Chrome (which comes with a built-in translator) to use as your browser while you create your pages.
These won’t be perfect, but they’ll be enough to allow you to easily fill in your author pages.
Will I Have to Create a New Account?
Some countries will allow you to sign in with the same email and password you used when you created your Amazon.com account, and some countries will require you to set up a new Amazon account with them. If your regular Amazon email and password won’t work, it just means you need to start from the ground up with a new account.
Will I Find All the Same Features?
Strangely enough, not all international sites are created equal. Some won’t allow you to connect your blog. Some won’t allow you to upload pictures. If you can’t find a particular feature, it’s probably not because you’re blind. More than likely it’s probably because it doesn’t exist on that specific site. The key with international Amazon author pages is to fill out what you’re offered – nothing more.
When you find a site that doesn’t allow you to connect your blog, make sure you include your website address somewhere. Along with claiming your books, this is the most important thing. This is all about providing readers with a way to find more of your books and to form a relationship with you.
Question: Have you set-up your author pages on international Amazon sites?
I’d love to hear your thoughts. You can leave leave a comment here…