The publishing world is changing at a drastic pace. What was common place just a few years ago is no longer viable and where traditional publishing was once the king, self-publishing is beginning to take over. Every year, the number of books published increases 10-fold. Never has there been a time when there has been was more competition for the eyes of readers then now. Now, books must compete with the internet and social media. An author mailing list is key to your books success.
A Mailing List is a Key Component to Your Authors Platform
It’s critical that authors have a platform to reach potential readers. This can be in the form of publication history (stories and books), speaking engagements, fame or infamy, or any combination. Many authors don’t have those things, meaning that they are lacking in an important source of sales and marketing. They need to build their platform online. No matter how you do it, whether it be by blogging, discussion forums, writing contests, social media, etc., a key goal of your online presence should be building your e-mail list.
There’s a good reason for this. Anyone who’s worked in online marketing can tell you: opt-in mailing lists convert better than anything else. Better than blogs, social media, and even online advertising.
However, you need permission to send people information, it can’t just be sent out randomly. Building a platform, via Twitter, Facebook, a blog, Goodreads, LinkedIn, Google+, is just part of the work of reaching your potential readers.
Here are 3 reasons you need an mailing list as an author:
1. You have the ability to quickly reach your target audience.
You will have readers already waiting to read your next book and a willing and ready pool of Beta-Readers.
2. The key to any successful business is in building relationships.
Building a relationship with your readers, where they can respond to you and communicate with you as an author, is advertising you can’t buy.
Any marketing expert will tell you that the key to their success is relationship marketing, mainly through e-mail lists. Statistics show that most people will need to be exposed to a product (your book) between four to seven times before they even consider making a purchase.
Our daily timetables are crammed full of work commitments, and people surf the internet at an increasing speed. Many will have up to ten pages open at any one time.
3. What if you’re access to Amazon or social media sights is cut off?
You may have a huge following on Twitter and Facebook, but what if they ceased to exist?
If you are self-published, this is all the more important. Amazon might be a giant within the publishing industry at the moment, but what happens when their kingdom crashes? What happens when all the self-publishing platforms fail and cease to exist? Yes, I know, it’s highly unlikely. However, I’m sure the major publishing houses thought that 20 years ago. Now, they’re on the ropes.
Have you begun creating an mailing list yet?
This is a necessity for all authors, whether self-published, traditionally published, or both. Make sure that your personalize e-mails with your author brand, so that people become familiar with you and instantly recognize you.
Start building now. You’ll be surprised at how quickly it picks up. Start with people you know and ask them to join and in time, as people get to know your work and your readership builds, so will your mailing list.
I’d love to hear your thoughts. You can leave leave a comment here…